Conwell Cocktail Hall

CONWELL COCKTAIL HALL

Conwell Cocktail Hall is a cinematic cocktail lounge designed as a modern gathering space.

I built the narrative framework of Conwell as a warm, intimate environment that encourages connection and repeat engagement. I directed the visual identity and storytelling across photography, videography, social media voice, and in-venue ambiance, while developing live cultural programming and strategic partnerships.

I programmed special live music performances and cultivated partnerships with Social Parlor Club, the Art Deco Society of New York, and New York Cares, integrating community into the brand’s identity. The goal was never simply to market a bar, but to create a world guests would want to return to. A space where community could naturally grow.

Alongside programming, I led marketing and growth initiatives across social media, influencer collaborations, hotel and community partnerships, and event promotion. I oversaw content creation and performance tracking, ensuring cohesive messaging while driving attendance and revenue growth.

The intention was to create a space that feels discovered rather than advertised. A venue where atmosphere, memory, and connection define the experience.

Focus: Brand concept development, visual identity direction, experiential programming, talent sourcing and booking, cross-platform marketing strategy, photography and videography, influencer and partnership development, community building.

Title: Creative Marketing & Community Partnerships Manager, Programming