Conwell Cocktail Hall

CONWELL COCKTAIL HALL

Conwell Cocktail Hall is a cinematic cocktail lounge designed as a modern gathering space blending hospitality, culture, and immersive atmosphere.

My role focused on shaping and communicating the identity of Conwell through visual storytelling, experiential programming, strategic partnerships, and audience engagement. I directed the venue’s visual presence across photography, videography, social media voice, and in venue ambiance, helping cultivate a warm and intimate environment designed to encourage connection and return visitation.

I programmed live music performances and developed partnerships with organizations including Sofar Sound, The Moth, Social Parlor Club, the Art Deco Society of New York, and New York Cares, integrating cultural and community driven initiatives into the venue’s identity.

Alongside programming, I led marketing and growth initiatives across social media & marketing strategy, influencer collaborations, community partnerships, and event promotion. I oversaw content creation and campaign coordination to maintain a cohesive brand voice while supporting audience growth, attendance, and engagement.

The intention was never simply to market a venue, but to create a world guests would want to return to. A space that feels discovered rather than advertised, where atmosphere, memory, and connection shape the experience.

Focus: Brand development, visual identity direction, experiential programming, talent sourcing and booking, cross platform marketing strategy, photography and videography, influencer and partnership development, community building, and immersive storytelling.

Title: Creative Marketing & Community Partnerships, Programming Producer