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CONWELL COFFEE HALL
Conwell Coffee Hall is an all day café and gathering space built around community, atmosphere, and connection.
As Creative Marketing & Community Partnerships Manager, I shaped the brand’s identity through photography, videography, graphic design, social strategy, and visual storytelling.
I also developed influencer collaborations, partnerships, and community initiatives to grow awareness and position Conwell as more than a coffee shop: a neighborhood destination people want to return to.
Focus: Creative Direction · Photo & Video · Social Strategy · Graphic Design · Partnerships · Community
Title: Creative Marketing & Community Partnerships, Programming Producer
@ConwellCoffeeHall
• Grew audience from 11K to 22K followers through consistent visual storytelling and community driven content
• Generated over 65,000 views within a 30 day period across organic and collaborative content
• Achieved 56.2% non follower reach, reflecting strong discovery and audience expansion
• Reached 6,851 new viewers who had not previously interacted with the brand
• Developed a visual identity centered on warm lighting, late night intimacy, live music, and cinematic atmosphere
• Produced weekly reels capturing ambiance, community, performances, architecture, and quiet in between moments
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