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CONWELL COFFEE HALL
Conwell Coffee Hall is a daytime café space designed around slow mornings, warm conversation, and neighborhood connection. My role focused on shaping the identity of the café through visual storytelling, community presence, and thoughtful brand expression.
I led photography, videography, and graphic design in house, developing a visual language centered on comfort, warmth, and everyday ritual. As the Creative Marketing Manager and Lead Visual, I built a consistent narrative across platforms, highlighting the atmospheric details that define Conwell’s character. I managed the social calendar, created content across channels, and directed the overall voice and tone of the brand.
In addition to visual direction, I coordinated influencer visits, partnerships, and cross promotional collaborations to expand the café’s presence within the local community. My approach focused on organic relationship building, inviting guests to feel at home while positioning the café as a neighborhood gathering space.
The intention was to create a place that feels lived in, familiar, and deeply welcoming. A café people return to not only for coffee, but for the atmosphere and sense of connection surrounding it.
Focus: Visual identity, photography and videography, graphic design, social media strategy, influencer coordination, partnerships, and community engagement.
Title: Creative Marketing & Community Partnerships, Programming Producer
@ConwellCoffeeHall
• Grew audience from 11K to 21.5K followers through consistent visual storytelling and community driven content
• Generated over 65,000 views within a 30 day period across organic and collaborative content
• Achieved 56.2% non follower reach, reflecting strong discovery and audience expansion
• Reached 6,851 new viewers who had not previously interacted with the brand
• Developed a visual identity centered on warm lighting, late night intimacy, live music, and cinematic atmosphere
• Produced weekly reels capturing ambiance, community, performances, architecture, and quiet in between moments
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