The Overlook Bar
Embedded Files
The Overlook Bar is a cinematic cocktail bar inspired by the uncanny elegance of classic hotel lounges.
I shaped the bar’s visual identity and social presence through creative direction, photography, videography, and brand storytelling, developing a distinctive world centered on mystery and subtle theatricality.
Through narrative driven content and audience engagement, social media performance increased by over 70%, expanding the bar’s visibility and online community.
The goal was simple: make The Overlook feel like a world you step into, not just a bar you visit.
Focus: Creative Direction · Photo & Video · Visual Identity · Social Strategy · Brand Storytelling
Role: Creative Marketing Manager & Lead Photographer and Videographer, Visual direction
@TheOverlookBar
• Established the account and built the audience to 1,000 followers
• Drove 2,081 profile visits in the last 90 days
• Generated 135,897 total views across reels and video content
• Developed a visual identity centered on velvet shadows, surreal late-night ambiance, and character presence
• Produced weekly cinematic reels capturing atmosphere, music, and the emotional tone of the space
• Encouraged discovery and repeat visits through consistent posting and audience-facing storytelling
Page updated
Google Sites
Report abuse