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SPEAKEASY MAGICK
SPEAKEASY MAGICK
Speakeasy Magick is an intimate close-up magic experience presented in a rotating, table-side format. My role was to define and communicate the identity of the show through visual storytelling, brand voice and audience engagement.
I led creative direction for the show’s public presence, managing photography and videography in-house to maintain a consistent cinematic tone. I oversaw all social platforms including Instagram, Threads, TikTok, Snapchat, Facebook and Rednote, developing content strategies tailored to each channel while preserving a unified identity. I also managed direct community communication by responding to all messages and inquiries through DMs and comments, ensuring that the guest relationship felt personal and intentional.
Working in collaboration with Bern Digital, I directed Meta advertising strategy with a focus on targeted audience expansion and high-intent ticket conversion. Social growth increased by 90 percent, and the show shifted from regular availability to near-daily sellouts driven by both organic storytelling and paid campaign performance.
In addition to content creation and marketing strategy, I designed graphic assets, animations on Blender & After effect, scheduled and managed influencer collaborations, developed partnerships and fostered community relationships around the show. The goal was not simply to promote a performance, but to invite audiences into a world that feels alive, intimate and mysterious.
Focus: Visual identity, photography and videography, multi-platform social strategy, Meta ad campaign oversight, influencer and partnership coordination, community management, graphic design, audience development and cultural positioning
Role: Creative Marketing Manager and Content Producer
@Speakeasymagcik
• Grew audience by 103% in under one year, reaching 10.7K followers through strategic storytelling and immersive brand positioning
• Generated an average of 30,000+ weekly views across paid and organic content campaigns
• Produced high-performing reels with up to 41% non-follower engagement and consistent 28% watch retention
• Directed and edited weekly visual content focused on atmosphere, mystery, performer presence, and audience immersion
• Developed a cohesive visual identity rooted in intimacy, intrigue, and cinematic storytelling
• Led cross-platform collaborations with Sleep No More and The Overlook Bar to strengthen interconnected audience engagement
• Helped cultivate a loyal returning audience through community interaction, experiential marketing, and emotionally driven content strategy
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