Conwell Cocktail Hall

CONWELL COCKTAIL HALL

Conwell Cocktail Hall is a cinematic cocktail lounge imagined as a modern social club. I originated the Conwell Club concept and shaped the identity of the space, focusing on atmosphere, tone and the emotional experience of being there.

I developed the core narrative world of Conwell: a warm, intimate environment that invites people to slow down, gather and feel part of something. I directed the visual identity and storytelling across photography, videography, social tone, menu language and in-venue ambiance. This work established Conwell not as a bar to visit, but as a world to return to.

I introduced the idea of nighttime cultural programming, including DJ evenings and special events, and built the full ecosystem around it. I sourced, scheduled and booked talent, developed ongoing relationships with artists and performers, and shaped programming to match the identity of the space. I managed social media direction, influencer collaborations, partnerships and event promotion to ensure the world of Conwell was communicated consistently and meaningfully across all platforms.

The intention was to create a place that feels discovered. A space where memory, atmosphere and connection matter more than spectacle. A home for the night.

Focus: Concept development, visual identity, narrative experience design, cultural programming, talent sourcing and booking, photography and videography, social media direction, influencer and partnership coordination

Role: Creative Director, Concept and Identity