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CONWELL COFFEE HALL
Conwell Coffee Hall is a daytime café space designed for slow mornings, warm conversations and neighborhood connection. My role was to shape the identity of the café through visual storytelling, community presence and thoughtful brand expression.
I led photography, videography and graphic design in-house, developing a visual language that communicates comfort, warmth and everyday ritual. As Social Media Director and Lead Visual Director, I built a consistent narrative across platforms, highlighting the small atmospheric details that define Conwell’s character. I managed the social calendar, created content across all channels and directed the voice and tone of the brand.
In addition to visual direction, I managed influencer visits, partnerships and cross-promotions to expand the café’s presence within the local community. My focus was on organic relationship-building, inviting guests to feel at home while positioning the café as a neighborhood gathering place.
The intention was simple: to create a space that feels lived-in, familiar and deeply welcoming. A café people return to not just for coffee, but to feel held by the atmosphere.
Focus: Visual identity, photography and videography, graphic design, social media strategy, influencer coordination, partnerships and community engagement
Title: Creative Marketing Manager and Community Programming Lead
@ConwellCoffeeHall
• Increased audience by 40%, from 11K to 15.3K followers
• Reached 65,238 views in the last 30 days
• 56.2 percent of reach came from non followers, showing strong discovery
• Reached 6,851 new viewers who had never interacted with the brand before
• Developed an identity centered on warm light, late hour intimacy, and living-room jazz energy
• Produced weekly reels capturing ambiance, community, music, and quiet in-between moments
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