Speakeasy Magick is an intimate close-up magic experience presented in a rotating, table-side format. My role was to define and communicate the identity of the show through visual storytelling, brand voice and audience engagement.
I led creative direction for the show’s public presence, managing photography and videography in-house to maintain a consistent cinematic tone. I oversaw all social platforms including Instagram, Threads, TikTok, Snapchat, Facebook and Rednote, developing content strategies tailored to each channel while preserving a unified identity. I also managed direct community communication by responding to all messages and inquiries through DMs and comments, ensuring that the guest relationship felt personal and intentional.
Working in collaboration with Bern Digital, I directed Meta advertising strategy with a focus on targeted audience expansion and high-intent ticket conversion. Social growth increased by 90 percent, and the show shifted from regular availability to near-daily sellouts driven by both organic storytelling and paid campaign performance.
In addition to content creation and marketing strategy, I designed graphic assets, animations on Blender & After effect, scheduled and managed influencer collaborations, developed partnerships and fostered community relationships around the show. The goal was not simply to promote a performance, but to invite audiences into a world that feels alive, intimate and mysterious.
Focus: Visual identity, photography and videography, multi-platform social strategy, Meta ad campaign oversight, influencer and partnership coordination, community management, graphic design, audience development and cultural positioning
Role:
Creative Marketing Manager and Lead Visual Director
@Speakeasymagcik
• Increased audience by 103% in under a year (10.7K Followers)
• Reached an average of 30,000+ views per week across paid and organic content
• Achieved up to 41% non-follower engagement on top performing posts
• Maintained consistent 28% watch retention on high-impact storytelling reels
• Produced and edited weekly video content centered on atmosphere and character presence
• Established a recognizable visual identity rooted in mystery, intimacy, and magic
• Coordinated multi-account collaboration with Sleep No More and The Overlook Bar
• Fostered warm audience interaction, performer presence, and repeat engagement