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Life and Trust
Life and Trust
Life and Trust is an immersive theatrical experience rooted in mystery, intimacy and psychological play. I managed the show’s social media presence and created content that communicated the atmosphere and emotional tone of the performance.
I produced and edited short-form video content that highlighted the sensory and narrative elements of the show, focusing on audience intrigue and visual mood rather than direct explanation. Several of these pieces gained significant traction online, contributing to an increase in visibility and audience interest.
My work centered on translating the experience into a visual language that invited curiosity. I approached social media not as promotion, but as an extension of the world itself, designed to draw people in through tone, pacing and imagery.
Focus: Social media strategy, short-form video direction, editing, visual storytelling, audience engagement and growth
Role: Social Media Manager and Content Creator
@LifeandTrust
• Increased audience by 36%, from 14K to 19.1K followers
• Created several viral posts that expanded reach and awareness
• Shaped a surreal, ritualistic, poetic visual identity for the brand
• Produced cinematic short-form content highlighting atmosphere, performers, and emotional tone
• Sustained audience curiosity through consistent storytelling and mood-led pacing
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